Masai stories

Julia Lahme

March 2024

Julia Lahme, the Danish author, trend forecaster, and founder of a communications agency, holds many titles and believes in women’s rights to encompass more than what fits into a single box.

She is a mother of two, married to the love of her life, and an outspoken feminist.

The Love for All Things Fashion and Glitter

When I was a little girl, my grandmother told me that as women age, they should wear more diamonds close to their faces for lighting purposes. I believe the same goes for glitter - just a touch every day. It makes me feel feminine, yet there’s also a rebelliousness in glitter. While some find it excessive and believe we shouldn’t draw too much attention, I advocate for taking up space, being loud, and wearing as much glitter as we can carry.

“The way we dress reflects how we engage with the world. Fashion becomes a part of us as long as it feels right. Each time we dress, we signal something.”

To me, this is pure communication as we continuously decipher each other. That’s why I’ll always encourage everyone to deeply care about expressing themselves through their daily attire.


Is It Possible to Juggle Family and Career?

Juggling family and work is an impossible project, yet we persist. I believe we must strive to be fully present wherever we are. We should endeavor to shake off the feeling of inadequacy and the pressure to live up to certain ideals. Freedom is essential; we must craft our lives to wrap the people we love in genuine affection, demonstrating that our work is a testament to our boundless devotion. We don’t have to choose between love and work.

Our lives as women are multifaceted, and we should be exceedingly grateful for that. Often, when people discuss their lives, they mention their work and the number of children they have. But love is equally significant. So perhaps the question we should all answer is: Who do we love? Who brings love into our lives, perhaps making everything run smoothly? Therefore, when explaining who we are, let’s not only list jobs and children but also the special people we love, our friends, and why.

What Should We Fight For?

“I firmly believe that we all have the opportunity to be a feminist and we all should be.”

Classic feminism and the equal rights movement advocate for the right to earn and maintain our wages, to define our lives independently of any man. I genuinely believe that all women should strive for that. I strongly feel that we lose something vital if we’re not truly equal.

We’re at a joyful junction in our cultural history, where, for the first time in centuries, the female body has been allowed diverse expressions. The sense is that we don’t all have to conform to a certain tiny size to dress beautifully. Masai’s expertise in dressing women of all sizes signifies support for women’s freedom and joy in dressing their bodies.

The female body has been repressed throughout cultural history. There has always been a predetermined way women were expected to look to be deemed beautiful. I firmly believe that we must decide to no longer be repressed and turn away from comparing ourselves to others. Instead, let’s focus on how it feels to be in the company of women, rather than on how they look.

Julias favourites

VIEW ALL
Masai stories

Masai stories are about women's lives and the beauty and strength that emerge when life's passions are allowed to unfold, and when one chooses to listen to oneself and do what one dreams of.

Masai stories are portraits of committed and passionate women - women who inspire us every day. The stories are about diversity, openness, about courage, and not least about the freedom to be and choose oneself.

More stories

VIEW ALL

Elisabeth Nielsen

The Danish/Ukrainian pianist Elisabeth Nielsen began her musical journey and her love affair with the piano when she was just 5 years old. For her, music is a language that gets its energy from the audience.

Read more

Carina Simons

Carina Simons has always followed her heart, in both her life choices and her career. This led to her joining the Red Cross, where she currently is Marketing Manager for Red Cross recycling, raising money for the most vulnerable groups in Danish society. Last year Masai and the Red Cross entered a special partnership whereby Masai customers bring old Masai clothes to their local Masai store, and Masai then sends them on to the Red Cross charity stores. As a thank you all Masai's customers receive a discount on their next purchase.

Read more

Anna Normann

Anna Norrman is actually Swedish, but loves Denmark and the Danes so much that she decided to set up a boutique B&B deep in the Danish countryside, a place where imperfections are celebrated and where the Danish obsession with the colour white is truly challenged.

Read more